World Book Day launched in 1995 and is an annual charity event held on the first Thursday in March. On World Book Day, every child in full-time education in the UK is given a voucher to spend on books.
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“Our mission is to promote reading for pleasure, offering every child and young person the opportunity to have a book of their own. Reading for pleasure is the single biggest indicator of a child’s future success – more than their family circumstances, their parents’ educational background or their income. We want to see more children, particularly those from disadvantaged backgrounds, with a life-long habit of reading for pleasure and the improved life chances this brings them.” WBD
